Hépico Fest
The Brief
A summer music festival located in a natural area that will count with renowed artists. Hepico Fest is a three day festival, each day with a unique sound and lineup, Aire, Tierra and Agua. Everything had to have a unified image that also channels the unique feeling of each day.
The Solution
Hépico was the key to the branding, Hepico Fest is simply that, epic, it sells itself. The branding just had to maintain that feeling and attitude, a direct and minimalistic design combined with powerfull and direct copywriting allow us to catch the attention and tell everybody what they need to know, that hepico fest is the best festival in the f#%$ng world!
