holaketo
The Brief
Create the whole concept and narrative of the brand, the branding and the packaging. Only the service was clear, we worked around the different needs and goals of the brand: “The world of healthy lifestyles is saturated with brands that are boring or too similar. Holaketo is a companion, we acknoledge the value of the first step and don’t push or stress our client”.
The Solution
Charistmatic, friendly and confident. They don’t want to be the center of attention but everybody pays attention to them. They have a fresh and diferent point of view.
With this brand they don’t want to energeticly scream at their client, pushing them to run faster, get thinner or be stronger, they want to make them feel comfortable in a healthier lifestyle. They are a ticket for the first step to self improvement.
