Mahou
& Friends
The Brief
To make a statement in a very competitive market, Mahou wants to launch a limited edition pack of 4 beers. They want the design to add value and be more appealing to a younger audience (of legal age). The pack will have: their classic beer, a beer without alcohol, a special one and a double malt one.
The Solution
We are visiting the old school cartoon world to bring some friends with us. Inspired in classic animation but with an adult twist, each characters is here to represent one beer and to have a sip of their favourite mahou.
