OG Shack
The Brief
OG Shack stands for “Original Gourmet Shack”, It’s a hot sauce company founded by two young entrepreneurs from Málaga that combines fresh products to make tasty spicy sauces.
They want to enter the hot sauce market focusing more on the flavour than the intensity, with a brand that has great personality that differentiates themselves from their competitors in a really saturated market.
The Solution
A brand that focuses on freshness and flavour over spiciness, we wanted the brand to look like it could be present on cans on a cabin in the mountain, representing quality, sustainability, durability and craftmanship. The O in OG stands for Original and is about our unique recipes and extra flavour, the G in OG stands for Gourmet and is understood as the search of high quality and fresh ingredients, those you could find in a high end restaurant kitchen. We use the term gourmet as a sign of high quality and flavour, not luxury.
Visually, our brand gets inspiration from surf and skate culture, travelling, camping and living experiences that give life some extra flavour.
The power of stickers.
They want to make their brand known in a guerrilla type marketing move strategy, trying to make their logo travel around many places in sticker format. Stickers are also their main form of merchandising, using them for events and as free gifts with their sauces.
